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(Google the Microsoft study proving this phenomena:
'Domain Bias in Web Search')
Poor domain names lose traffic and new customer conversions to better domain named companies.
gartenhaus-centrum.de is a category killer domain that may be commonly used around the world.
Such a name offers your company a clear competitive advantage online and off.
gartenhaus-centrum.de is relatively easy to spell / highly memorable.
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For existing brands, it is the ideal brand re-enforcement/ brand protection opportunity.